Setting up a referral program

1. Define Your Goals

Decide what you want the referral program to achieve:

• Attract new students

• Reward loyal students

• Boost lesson package sales

2. Choose Rewards

• For the Referrer (existing student):

  • Discount on next lesson (e.g., 10–20%)

  • Free trial lesson after X referrals

  • Credits toward a lesson package

• For the Referral (new student):

  • Discount on first lesson (e.g., 20%)

  • Free trial lesson

  • Welcome bonus package (e.g., 5 lessons, get 1 free)

3. Set Up Program Rules

• Each referral must be a new student who completes at least one lesson.

• Limit the number of rewards per month to prevent abuse, or make it scalable (e.g., “up to 5 referrals per month”).

• Decide if the discount/credit expires after a certain time.

4. Implement on Educify Platform

• Referral Links or Codes: Give each student a unique code or referral link.

• Tracking: Automatically track when a new student signs up using a referral link or code.

• Automated Notifications: Notify both parties when a referral is successful and reward is applied.

5. Promote the Program

• Highlight the referral program in the dashboard, email newsletters, and social media.

• Use banners like:

  • “Invite a Friend, Get 1 Free Lesson!”

  • “Your Friend Saves 20%, You Save 10%!”

6. Monitor & Optimize

• Track metrics: number of referrals, new sign-ups, and lessons booked.

• Adjust rewards or rules if participation is low or costs are too high.